Engagement Rings: Are You Starting Too Early… or Too Late?

There’s no perfect timing for a proposal. But when it comes to choosing a ring, timing matters.
At Philippe & Co., we guide hundreds of clients each year through this important decision — and one thing is clear: most people start later than they should.

Why timing makes all the difference

Shopping for an engagement ring isn’t just about buying jewelry — it’s about understanding what truly fits the person you love, and the story you’re telling together. That’s why we generally recommend starting your search at least three months in advance, especially if you’re considering a custom piece or a specific gemstone.

Lead times to keep in mind

Some rings are available quickly, but personalized creations — whether it’s a specific cut, a bespoke setting, or a detailed engraving — can take several weeks to complete. During busy seasons (like December or Spring), that timeline can easily stretch further.

What you gain by planning ahead

Taking your time means fewer compromises. It allows for thoughtful conversations, real discovery, and ultimately, a choice you can stand behind with confidence. More than anything, it gives you peace of mind.

Philippe & Co. is a Montreal-based atelier committed to craftsmanship, transparency, and expert guidance. Whether you’re just starting to explore or ready to take the next step, we’re here to help you do it right.